- Flow test and optimization tool
The object of this tender is for The Danish Broadcast Corporation (DR) to subscribe to a service with a provider of a flow testing solution for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all the possible combinations.
DR, like many other companies, is currently in the middle of an extensive digital transformation that involves all our digital platforms. The overall focus is updating the various digital services by personalizing the visitor experience and thereby creating a unique and better personalized experience.