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Procurement of PR services for the Olympic Games in Tokyo 2020

What: 30 days of Danish Export Promotion during the Olympic and Paralympic Games in Tokyo 2020. From 24 July to 9 August and from 25 August to 6 September 2020.

Why: To create awareness of Denmark and Danish strengths in order to boost export of Danish products and services. The Olympic and Paralympic Games is an international event with worldwide attention. Approx. 20.000-25.000 international journalists will visit Tokyo to cover the event and all related activities. Up to 1 million visitors are expected to visit Japan and follow the games.

How: Spectacular Danish pavilion on an exclusive location in Hibiya Park. Fun and relevant activities for Olympic visitors, international press and B2B contacts.

Denmark has been granted permission to use Tokyo's Hibiya Park as a platform for a major Danish export initiative during the Olympic Games 2020. A spectacular Danish pavilion will be erected with the aim of presenting the best Denmark has to offer, reaching out to the world press, the many visitors to the Olympic Games and Danish B2B contacts.

In connection with the above, VisitDenmark is searching for a full-service PR agency with the ability to handle a wide range of press activities and PR events held in connection with its scheduled B2C/B2B activities and events at the Danish National Official Hospitality House.

The task is to create awareness of and preference for Denmark and Danish enterprises internationally through a range of PR activities, such as development and distribution of press releases, production of press kit, planning, organising and execution of PR events, handling media enquiries on an ongoing basis etc.

We expect you to deliver:
• PR strategy and activity plan
• Press releases and features
• Press kit
• Media Desk
• Crisis Management
• Staff at the Danish NOHH
• Press Events
• Photographer
• Media monitoring and reporting
• Financial management

Possible add-ons:
• Press Trip to Denmark
• Digital Media solution

The appendices provide further details on the scope of work and background information on the Danish National Official Hospitality House. Please read them carefully.

All PR and press activities related to promoting Denmark at the Danish National Official Hospitality House are handled in close collaboration/liaison with VisitDenmark’s Head of Press.

The contract is expected to be awarded to one single supplier.

The total budget of 800.000 DKK or 13.094.790 JPY is fixed.

Åbn udbudsdetaljer (gældende version 12-07-2019) Luk udbudsdetaljer (gældende version 12-07-2019)
Titel Procurement of PR services for the Olympic Games in Tokyo 2020
Dokumenttype Varer og tjenesteydelser med klar grænseoverskridende interesse
Opgavebeskrivelse What: 30 days of Danish Export Promotion during the Olympic and Paralympic Games in Tokyo 2020. From 24 July to 9 August and from 25 August to 6 September 2020.

Why: To create awareness of Denmark and Danish strengths in order to boost export of Danish products and services. The Olympic and Paralympic Games is an international event with worldwide attention. Approx. 20.000-25.000 international journalists will visit Tokyo to cover the event and all related activities. Up to 1 million visitors are expected to visit Japan and follow the games.

How: Spectacular Danish pavilion on an exclusive location in Hibiya Park. Fun and relevant activities for Olympic visitors, international press and B2B contacts.

Denmark has been granted permission to use Tokyo's Hibiya Park as a platform for a major Danish export initiative during the Olympic Games 2020. A spectacular Danish pavilion will be erected with the aim of presenting the best Denmark has to offer, reaching out to the world press, the many visitors to the Olympic Games and Danish B2B contacts.

In connection with the above, VisitDenmark is searching for a full-service PR agency with the ability to handle a wide range of press activities and PR events held in connection with its scheduled B2C/B2B activities and events at the Danish National Official Hospitality House.

The task is to create awareness of and preference for Denmark and Danish enterprises internationally through a range of PR activities, such as development and distribution of press releases, production of press kit, planning, organising and execution of PR events, handling media enquiries on an ongoing basis etc.

We expect you to deliver:
• PR strategy and activity plan
• Press releases and features
• Press kit
• Media Desk
• Crisis Management
• Staff at the Danish NOHH
• Press Events
• Photographer
• Media monitoring and reporting
• Financial management

Possible add-ons:
• Press Trip to Denmark
• Digital Media solution

The appendices provide further details on the scope of work and background information on the Danish National Official Hospitality House. Please read them carefully.

All PR and press activities related to promoting Denmark at the Danish National Official Hospitality House are handled in close collaboration/liaison with VisitDenmark’s Head of Press.

The contract is expected to be awarded to one single supplier.

The total budget of 800.000 DKK or 13.094.790 JPY is fixed.
Annonceret 12-07-2019 kl. 14.56
Deadline 22-07-2019 kl. 17.00
Udbudstype Udbud under tærskelværdierne
Opgavetype Tjenesteydelser
Tildelingskriterier Bedste forhold mellem pris og kvalitet
Uddybning af tildelingskriterier Quality (75 %) - Price Breakdown (25%). Please see further information in document: "Instruction and guidance regarding procurement procedure"
Link til udbudsmateriale www.visitdenmark.dk
Ordregiver VisitDenmark
Skønnet kontraktsum 800000 DKK
Udvælgelseskriterier VisitDenmark needs an experienced and result-oriented PR agency with strong media relations in Japan, including with foreign/international media correspondents based in Tokyo, to target relevant B2C and B2B media/audiences, and with the ability to plan, manage, execute and coordinate specific Press & PR activities in Tokyo in collaboration with us before, during, and after the Olympic and Paralympic Games 2020.

VisitDenmark is looking for an agency with a holistic approach to PR & Press matters and the ability to come up with ingenious ideas and clever cross media solutions.

Interested parties must submit an expression of interest to the website stated in Ethics. The expression of interest for the pre-qualification must be of maximum two A4 pages.

The expression of interest has to address:
1) Your company's fulfilment of the following requirements:
‐ Short description of your company (must include license to operate in Japan, office in Tokyo and English-speaking contact persons)

2) Your company’s experience in working with large events and international clients. Please provide details of one or two contracts in which your company has delivered services similar to the scope of work described above. And please provide us with a brief introduction to any other clients you might have that are linked to the Olympic and Paralympic Games in Tokyo 2020, if applicable.

The submitted expression of interest must be received before the 22.07.2019, 17:00 p.m. Tokyo time/10:00 a.m. CET.

Any questions should be sent via the system ethics.

VisitDenmark will select four companies to give tender.

Should there be more than four interested parties, VisitDenmark will select the four companies whose bid/expression of interest best reflects and accommodates the necessary requirements.

The criteria which are emphasized in relation to the selection:

- Expertise in handling PR & Press matters from similar types of international projects/events (planning, management, coordination and execution of large and varied B2B/B2C PR & Press activities)
- Local knowledge and expertise that ensures an optimal utilisation of the huge PR potential the Olympics/Paralympics represents for DK
- Proven track record of successful collaboration with international client based in Europe or US

When the selection has been made, VisitDenmark will send the result of the selection to all interested companies. The selected agencies will receive an invitation to participate in the tender process.
Adresse Islands Brygge 43
2300
København S.
CPV kode 79342200-5 - Servicevirksomhed i forbindelse med salgsfremme
79416000-3 - PR-virksomhed
79952000-2 - Tjenesteydelser i forbindelse med arrangementer
92621000-0 - Publicity for sportsbegivenheder
Udbudsform Begrænset udbud (indkaldelse af interessetilkendegivelser/prækvalifikation)
SMV venligt Ja
Kontaktperson Kathrine Lind Gustavussen Lind Gustavussen
Kontakt E-mail: klg@visitdenmark.com
Telefon: +45 20653358
Adresse for modtagelse af tilbud Applications and offers must be submitted through ethics.

Deadline

22-07-2019 kl. 17.00
(-1733 dage og -21 timer tilbage)

Udbudstype Udbud under tærskelværdierne
Opgavetype Tjenesteydelser
Tildelingskriterier Bedste forhold mellem pris og kvalitet
Link til udbudsmateriale www.visitdenmark.dk
Ordregiver VisitDenmark
Adresse Islands Brygge 43
2300
København S.
CPV kode 79342200-5 - Servicevirksomhed i forbindelse med salgsfremme
79416000-3 - PR-virksomhed
79952000-2 - Tjenesteydelser i forbindelse med arrangementer
92621000-0 - Publicity for sportsbegivenheder
Udbudsform Begrænset udbud (indkaldelse af interessetilkendegivelser/prækvalifikation)
Skønnet kontraktsum 800000 DKK
SMV venligt Ja
Kontaktperson Kathrine Lind Gustavussen Lind Gustavussen
Kontakt E-mail: klg@visitdenmark.com Telefon: +45 20653358